We create a lot of reproduction window stickers, but one of the most often-asked questions by owners relates to Exclusive Options on modern PCNA window sticker formats. Owners often provide us with options codes and descriptions, but don’t know what constitutes a standard option and an exclusive option. We’ll do our best to explain the differences.

Back in the old days when Porsche was outfitting new inventory with the squarish black and white window sticker formats, standard and exclusive options were not broken down into separate categories.  This applies to window stickers before 1998. At that time, all options were listed together under the base MSRP and totaled up in a straightforward manner.  Beginning in late 1997, Porsche adopted the newer landscape sticker format and within that design were columns for standard options and Exclusive options.  Some cars in 1997 were delivered using the old sticker format, while others were issued with the new format.  Which cars received which formats is an unknown even we cannot answer, but research and typical PCNA practices tell us there was seldom a consistent rhyme or reason. Whatever forms were in the printer that day were likely the forms used — at least until the old forms were all used up. This variable was also office dependent.

While the Porsche Exclusive program predates the new window sticker format, the new format better clarified where each option came from.  Speaking in general terms, standard options are readily available “off-the-shelf” components that sit within an arm’s reach of the assembly line and do not require the vehicle to divert to a special area for a more complex or methodical installation.

Typical standard options include items such as upgraded audio components,  power seat upgrades, rear window wipers, bi-xenon/litronic headlights, or common wheels upgrades.  Porsche mass produces these items for a quick install. Exclusive options require the workers to divert or augment the typical assembly line process by fetching/installing components that are less common or require special care and attention to install.  Typical Exclusive options include special aluminum/chrome/carbon fiber interior trim, deviated stitching, additional leather upholstery on common non-leather parts, painted wheels, or significant body modifications such as aerokits.  Because these items are not common components on most cars, Porsche does not bother stocking the entire assembly line with every available option because of space limitations.  Cars in need of off-the-beaten-path options either divert to specific areas specializing in those disciplines (upholstery, bodywork, etc), or have the parts specifically carted to the vehicle; sometimes it’s easier to take the car to the parts and other times it makes sense to send the parts to the vehicle. Sometimes a little of both occurs.

Most extensive builds with a laundry list of Exclusive options end up diverting the vehicle to a specific location so the assembly line of “garden variety” Porsches is not unnecessarily held up.

So how do we know which options are Exclusive?  A number of pieces fill in the blanks for us.  The options code sticker affixed to the vehicle oftentimes tells us everything we need to know.  Most Exclusive options have options codes beginning with a letter or contain more than three digits. Most standard options fall between 001-999.  When an options sticker contains the code 09981 or 09991, that typically indicates to assembly workers that the vehicle required a diversion — of which Exclusive options may also appear on the options sticker. Rather than remember every Exclusive option in order to recognize a diversion, one code represents a need to add  one or several other Exclusive options to the car.  Think of these five-digit codes as navigational codes on the assembly line.

Do the five-digit codes represent options listed in the Exclusive Options column only? Not necessarily. There are exceptions such as Paint to Sample and special interiors.  In most cases, paint and interior trim are listed below the base MSRP for straightforwardness, but if you’ve outfitted your Porsche in Signal Green, that requires special paint booth setup and, once again, a special diversion or accommodation outside the normal choice of options.

In cases where the options code is unclear, we rely on our database catalog to match the option name to an existing sticker on file.

But there are no steadfast rules on Porsche window stickers. PCNA routinely broke their own rules and contradicted themselves from one car to another and from one window sticker to another.  Porsche oftentimes changed syntax for the same option on the same car in the same model year, creating two (or more) historically accurate possibilities for Stuttgart Studios to replicate.  When choices like these come to our attention, our intent is to ensure we’re using one or the other and not necessarily using the syntax that appeared on the original (which is ultimately unknown).  As long as each option is historical and accurate to the time period of the vehicle build, accurate reproduction has been achieved.

If you have any questions about the options on your Porsche, what they mean, or if you think your car has an option not appearing on your options sticker, do not hesitate to ask us for guidance.